New Media & Culture

Technological advancements have had a profound impact on how we consume music and movies. Depending on what generation we belong to we all have different experiences with technology.  Baby Boomers (born between 1946 and 1964) grew up during the era of classic rock and roll, Motown, and the emergence of electronic music. They are known to be loyal to their favorite artists and genres, and often attend live concerts and shows. They also enjoy classic movies and are more likely to rent DVDs or Blu-ray discs rather than stream movies online.  Generation X (born between 1965 and 1980) grew up during the rise of MTV and the introduction of compact discs. They are diverse in their musical tastes and often listen to alternative, grunge, and hip-hop music. They also prefer to stream movies and TV shows online rather than renting or buying physical copies.  Millennials (born between 1981 and 1996) grew up during the digital age, and therefore are more likely to stream music and mov...

Technology has had a significant impact on changing social norms. Social norms refer to unwritten rules of behavior that are widely accepted and followed by individuals in a society. Technological advancements have led to changes in communication, transportation, and access to information, which have influenced the way people interact with each other and their environment.   One way in which technology has changed social norms is by altering the way people communicate with each other. For example, the widespread use of social media platforms has made it easier for people to connect with others worldwide. This has led to new social norms around how people interact with each other online, such as the use of emojis and abbreviations in text messages and the sharing of personal information on social media.  Emojis have become so popular that, in 2015, the face with tears of joy emoji was the word of the year chosen by the Oxford Dictionary. That year, it accounted for nearly one ...

The rise of influencers refers to the increasing popularity and importance of social media influencers in the world of marketing and advertising. Influencers are individuals who have a large following on social media platforms such as Instagram, YouTube, and TikTok, and who have the ability to influence the purchasing decisions of their followers.  In recent years, the use of influencers as a marketing strategy has exploded, with brands and businesses partnering with influencers to promote their products or services. Influencer marketing has proven to be an effective way for brands to reach a highly engaged audience, and it has become a multi-billion-dollar industry. In this featured TED Talk, Vishakha Hoisambre highlights the rise of social media influencers. The rise of influencers can be attributed to several factors, including the growth of social media platforms, the decline of traditional advertising methods, and the changing habits of consumers. With the increasing use of ad...